Manila, Philippines – Whether ironing clothes for a fashion show, a formal evening function, or just a casual outing, fashionistas can now achieve that immaculate fresh off-the-runway look with the Philips PowerLife Iron GC2900 range. Designed to make ironing as fast and effective as possible, the PowerLife Iron GC2900 range instantly removes creases with a strong steam output for faster, more effective results, while its premium soleplate allows for easy gliding across all fabrics like silk, jersey, satin, pina, organza or plain cotton.
This perfect tool works for those who want to quickly remove unsightly wrinkles from their clothes and at the same time, care for their garments. With a steam boost of up to 110g/min and a continuous steam output of up to 35g/min, the iron easily removes creases to deliver a smooth and wrinkle-free garment, perfect even for the runway.
“We partnered with Fashion Institute of the Philippines (FIP) for the launch of the PowerLife GC2900, as we wanted to showcase how this practical and versatile iron works effectively across all fabrics. Whatever occasion you may be looking to dress up for, this handy tool will be able to help press your clothes effectively,” said Angelia Oh, Commercial Leader for Philips Consumer Lifestyle.
“As the global leader in the market for irons, we understand what consumers are looking for when it comes to garment care. Our irons combine all the research and technological innovation to deliver a solution that can help users achieve immaculately pressed clothes across even the most difficult or complicated fabrics. More importantly, it also cares for the clothes in the longer term,” added Oh.
Armed with up to 2200 watts of power, the PowerLife Iron GC2900 range ensures a constant high steam output to ensure that the steam penetrates through the layers of fabric, effectively delivering fast and good results. It sports a premium, non-stick SteamGlide soleplate which heats quickly and evenly, allowing for easy gliding on all fabrics. The soleplate also comes with large and small steam vents to ensure an even steam distribution so that clothes get more steam, all over. The even heat distribution helps to ensure that clothes do not get burn marks, and that clothes are ironed more quickly and gently, thus helping to preserve the wardrobe.
“Professional steam irons is a secret for all fashion designers and Philips has once again made a mark in offering an easy to use and advance steam iron that make sense and is designed for those who need the very best in garment care technology. In our industry, it is all about the fastest and smoothest ironing results and Philips has achieved this,” said Shannon Pamaong, founder and director of Fashion Institute of the Philippines.
For those who may be afraid that the steam droplets may stain their garments, the iron also has a Drip-stop system to help you iron delicate fabrics at low temperatures without having to worry about stains from water droplets. Its calc clean slider also helps to remove scale out of the iron to ensure a longer lifespan and maintain the performance of this practical tool in the household.
Offering fast and effective results, and practical design features such as an extra-large water storage tank with a large opening and sideways opening for more convenient filling and emptying, Philips as a global leader in irons remains committed to offering customers innovative and efficient solutions to meet their garment care needs.
Visit www.philips.com for more information about Philips PowerLife Iron GC2900.
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.